Common Music Group’s world indie artist and label companies division, Virgin Music Group (VMG), has partnered with Tokyo-based Frontier Works to launch anime music initiatives.
The 2 corporations say the transfer comes “in response to the rising world demand for Japanese tradition and content material, together with animation and gaming,” and can give Frontier Works the chance to strengthen its presence worldwide.
There’s, certainly, progress in world demand for anime, Japan’s iconic type of animated TV reveals and flicks.
Based on the latest Anime Business Report from the Affiliation of Japanese Animators (AJA), Japan’s home animation business reached a market dimension of USD $20.57 billion in 2022, up 106.8% YoY. Spurred by a growth within the recognition of anime throughout the Covid-19 pandemic, anime income from outdoors Japan noticed report progress in 2022, up 111.1% YoY.
Based in 2022, Frontier Works specializes within the creation and distribution of anime-related content material, together with music, books, video games, movie distribution for TV, theatrical anime/stage productions, 3DCG reside performances, merchandise, radio, and varied occasions.
The corporate is probably greatest identified for its recreation franchises Ensemble Stars!!, a life simulation recreation, and Ensemble Stars!! Music, a rhythm recreation.
“Frontier Works has an unbelievable roster of anime associated leisure that is stuffed with nice music that, now greater than ever, can resonate with new audiences all around the world,” mentioned Nat Pastor, Co-CEO of Virgin Music Group.
“Frontier Works has an unbelievable roster of anime associated leisure that is stuffed with nice music that, now greater than ever, can resonate with new audiences all around the world.”
Nat Pastor, Virgin Music Group
Beneath the partnership with VMG, Frontier Works will acquire entry to VMG’s music distribution and advertising and marketing platform, powered by AI know-how, in addition to an interconnected world crew of music consultants to assist its releases.
That features entry to VMG’s AI-driven “Tendencies Now” advertising and marketing know-how, which filters streaming information on artists and songs to create “actionable insights,” and “Good Viewers,” VMG’s promoting platform which makes use of “moral AI to extend fan engagement and assist drive streaming consumption,” the businesses mentioned in an announcement on Thursday (July 11).
“We’re inspired that VMG’s new applied sciences and the facility of its experience within the music enterprise will assist us develop extremely satisfying content material that will probably be loved by a fair larger variety of clients,” mentioned Masahide Tsuji, President, Frontier Works Inc.
“A partnership with a companion with such distinctive and wonderful content material as Frontier Works has limitless potentialities for each events.”
Masaya Inokuchi, JP Virgin Music Group
Common Music Japan Senior Govt Officer Ichiro Tamaki added: “Frontier Works’ music content material derived from anime and video games has super potential to achieve a really engaged viewers, and it’s VMG’s mission to ship to followers in Japan and abroad.”
“A partnership with a companion with such distinctive and wonderful content material as Frontier Works has limitless potentialities for each events,” mentioned Masaya Inokuchi, Managing Director, JP Virgin Music Group.
“I’m very a lot trying ahead to bringing Frontier Works’ artists and music to individuals world wide from a wide range of angles sooner or later.”
“We’re inspired that VMG’s new applied sciences and the facility of its experience within the music enterprise will assist us develop extremely satisfying content material that will probably be loved by a fair larger variety of clients.”
Masahide Tsuji, Frontier Works
VMG’s newest partnership comes a few month after the corporate struck a worldwide distribution partnership with Neon Gold Information, the indie label identified for launching the careers of artists like Tove Lo, Charli XCX, MARINA, Ardour Pit and Christine And The Queens.
And it marks one more step by VMG to capitalize on the rising internationalization of music tastes and tendencies.
VMG established a presence in Brazil in 2021, and expanded its involvement in Latin Music with the acquisition of Saban Music Latin earlier this yr. Additionally in 2021, VMG launched an workplace within the Western Balkans.
In 2022, the corporate established a presence in Africa, increasing that with an workplace in Nigeria in 2023.Music Enterprise Worldwide
