At Google, she additionally oversaw its fledgling Google Video initiative, which quickly confronted excessive competitors.
“One other website launched YouTube and it began rising sooner—rather a lot sooner—and unexpectedly, we noticed our newfound success slipping away,” she recalled. “And simply after we thought we have been successful, we came upon that we have been dropping. “
Wojcicki stated she needed to make a “robust name”—maintain constructing out Google Video and “hope we catch up” or “admit our failure” and attempt to purchase YouTube.
In 2006, a 12 months after the video sharing platform was launched, Google acquired it for $1.65 billion.
In 2014, Wojcicki was appointed CEO of YouTube, a place she held till 2023, when she stepped down, saying in a assertion that she deliberate to “begin a brand new chapter targeted on my household, well being, and private tasks I am captivated with” and “tackle an advisory position throughout Google and [parent company] Alphabet.”
