Spotify has formally fired again at claims made by Drake in a authorized submitting final month that Kendrick Lamar’s Not Like Us was “artificially inflated”.
Final month, Drake, by way of his firm Frozen Moments LLC, accused Common Music Group and Spotify of artificially inflating streaming numbers for Kendrick Lamar’s mega-hit Not Like Us – a diss observe about Drake.
Drake’s allegations have been made in a authorized petition filed in New York, wherein legal professionals for the artist’s firm claimed that UMG used “bots” and different strategies to artificially increase numbers for Lamar’s Not Like Us.
Drake’s petition, which you’ll be able to learn in full right here, alleged that UMG “launched a marketing campaign to control and saturate the streaming providers and airwaves with a track, Not Like Us, with the intention to make that track go viral, together with through the use of ‘bots’ and pay-to-play agreements.”
The petition additionally claimed that “UMG charged Spotify licensing charges 30 % decrease than its normal licensing charges for Not Like Us in trade for Spotify affirmatively recommending the Track to customers who’re trying to find different unrelated songs and artists.”
It continues to allege: “UMG nor Spotify disclosed that Spotify had acquired compensation of any form in trade for recommending the Track.”
In response to Drake’s allegations a couple of 30% decrease charge in trade for suggestions, a Spotify spokesperson instructed MBW on Friday (December 20): “Spotify has no financial incentive for customers to stream Not Like Us over any of Drake’s tracks.”
SPOT’s spokesperson added: “Solely one in all Spotify for Artists’ instruments, Marquee, was bought on behalf of the track, for €500 to advertise the observe in France. Marquee is a visible advert that’s disclosed to customers as a Sponsored Suggestion.”
A spokesperson for Common Music Group instructed MBW final month: “The suggestion that UMG would do something to undermine any of its artists is offensive and unfaithful. We make use of the very best moral practices in our advertising and promotional campaigns.
“No quantity of contrived and absurd authorized arguments on this pre-action submission can masks the truth that followers select the music they wish to hear.”
Spotify has additionally formally filed opposition papers in response to Drake’s petition, together with an Opposition Temporary and an affirmation in help of the transient, each of which have been obtained by MBW. Within the former submitting, legal professionals for SPOT argue that Drake’s petition “needs to be denied”.
Throughout the affirmation filed in help of the Opposition Temporary, made by David Kaefer, VP, Head of Music and Audiobooks Enterprise at Spotify USA, the exec argues that “opposite to the allegations” made in Drake’s petition, by way of Frozen Moments LLC, “UMG and Spotify have by no means had any association wherein UMG ‘charged Spotify licensing charges 30 % decrease than its normal licensing charges for Not Like Us in trade for Spotify affirmatively recommending [Not Like Us]”, together with “to customers who’re trying to find different songs and artists.”
Kaefer’s affirmation additionally famous that Drake’s petition claimed “that an unidentified particular person reported on a podcast that he used bots to attain 30,000,000 streams on Spotify within the first days of the discharge of Not Like Us,” however recommended that Spotify “discovered no proof to substantiate this declare”.
Elsewhere within the affirmation, which you’ll be able to learn in full right here, Kaefer notes that “Spotify invests closely in automated and handbook opinions to forestall, detect, and mitigate the impression of synthetic streaming on our platform”.
The assertion continues: “After we determine tried stream manipulation, we take motion which will embrace eradicating streaming numbers, withholding royalties and charging penalty charges. Confirmed and suspected synthetic streams are additionally faraway from our chart calculations. This helps us to guard royalty payouts for trustworthy, hardworking artists.”
In the meantime, inside the opposition transient, obtained by MBW and which you’ll be able to learn in full right here, legal professionals for Spotify famous that Drake’s petition “speculates that UMG artificially inflated the recognition of the observe by way of various avenues, together with through the use of ‘bots’ and ‘pay-to-play’ agreements, paying social media influencers to advertise the track, and taking steps to hide its scheme by allegedly terminating staff related to Drake”.
The transient argues, nonetheless, that “below cowl of the far-fetched competition that this provides rise to a civil RICO declare, Petitioner on this continuing seeks to invoke the extraordinary treatment of pre-action discovery”.
The transient provides: “As to Spotify — a stranger to this fracas — the Petition units forth a single allegation, on info and perception, that Spotify agreed with UMG to a reduced royalty charge for Not Like Us in trade for “recommending [it] to customers who’re trying to find different unrelated songs and artists.”
“On this foundation, Petitioner seeks pre-action discovery of paperwork adequate to point out any such settlement and the monetary advantages allegedly acquired. As set forth within the accompanying affirmation, the predicate of Petitioner’s whole request for discovery from Spotify is fake: there is no such thing as a such settlement. In any occasion, nonetheless, the Petition is legally poor and needs to be denied.”
Each Drake and Lamar launch their data by way of UMG and its Republic Information and Interscope, respectively.
Not Like Us (Interscope), recorded by Lamar as a part of a bitter rap feud with Drake, was launched on Could 4 as a part of a collection of three diss tracks, all launched inside a couple of days of one another (the opposite tracks are Euphoria and Meet The Grahams).
Drake’s legal professionals additionally filed a second authorized petition towards UMG final month, this time in Texas.
Within the second submitting, obtained by MBW and which you’ll be able to learn in full right here, legal professionals on behalf of Drake declare that “UMG designed, financed after which executed a plan” to show Not Like Us “right into a viral mega-hit with the intent of utilizing the spectacle of hurt to Drake and his companies to drive client hysteria and, after all, large revenues”.
The submitting provides: “That plan succeeded, seemingly past UMG’s wildest expectations.”Music Enterprise Worldwide
