Common Music India has introduced two new strategic management appointments, with Sanujeet Bhujabal being appointed Managing Director, Common Music India and South Asia, and Viral Jani taking over the position of Chief Income Officer.
Bhujabal joined Common India in 2023 to tackle the position of Govt Vice President of Content material, after practically 1 / 4 century at Sony Music India, most lately as Govt Director at Sony Music Leisure.
In an announcement issued Tuesday (June 11), Common described Bhujabal as “a massively revered determine throughout the Indian music ecosystem.”
Bhujabal will report back to Devraj Sanyal, who serves as each Chairman and CEO, India and South Asia, and SVP of Technique, Africa, Center East and Asia (AMEA) on the broader Common Music Group.
Sanyal was promoted final yr from Managing Director and CEO to Chairman and CEO, leaving the Managing Director place open. He was initially appointed Managing Director in 2011.
On the identical time, Viral Jani is being promoted to Chief Income Officer, having beforehand served as Head of Digital, Technique & Transformation, India and South Asia.
He joined UMG in 2023, having beforehand served in senior roles at Occasions Community, Occasions Bridge, NDTV, GroupM and Twitter, the place he served as Head, Leisure & TV Partnerships, India.
Adam Granite, CEO, Common Music Group AMEA, mentioned Bhujabal and Jani’s promotions mirror “the corporate’s dedication to progress and improvement of certainly one of Common Music Group’s most necessary rising markets. Collectively they may work carefully, alongside Chairman & CEO Devraj Sanyal and myself, to ship our mission of making the very best music-based leisure firm within the area.”
“At Common Music India & South Asia, we’ve been rising quickly, by our groundbreaking, artist-first non-film music technique, making us the undisputed chief on this rising class and thru our acquisitions and market-leading label partnerships.”
Devraj Sanyal, Common Music Group
With the Indian/South Asian music markets experiencing speedy progress, UMG has been taking concrete steps lately to increase its presence there.
In 2022, the corporate launched Def Jam India, with the purpose of representing “the very best hip-hop and rap expertise from the area”; and final yr it signed a strategic partnership with expertise administration company REPRESENT.
UMG has additionally aimed to capitalize on the rising reputation of South Asian music worldwide, notably with the acquisition earlier this yr of the catalog of Birmingham, UK-based legacy South Asian label Oriental Star Businesses.
In only one signal of how shortly the South Asian music market is rising, knowledge from market monitor Luminate, launched earlier this yr, means that India might be the world’s largest music streaming market – by quantity, if not income – as quickly as this yr, overtaking the US for that title.
“At Common Music India & South Asia, we’ve been rising quickly, by our groundbreaking, artist-first non-film music technique, making us the undisputed chief on this rising class and thru our acquisitions and market-leading label partnerships,” Sanyal mentioned.
“It’s now time for our subsequent part of progress and I couldn’t be happier handing over the reins of Managing Director to certainly one of our business’s most revered leaders in Sanujeet Bhujabal, in addition to Chief Income Officer within the succesful fingers of Viral Jani. I’ll now work with our central management crew to additional ship on our mission of being the area’s most dynamic and progressive music firm.”Music Enterprise Worldwide
