DATA Communications Administration Corp. Broadcasts Acquisition of Zavy Restricted, a SaaS Supplier of Social Media Insights and Analytics

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• Zavy’s Software program-as-a-Service answer helps companies optimize their social media efficiency
• Expands DCM’s portfolio of selling know-how options, and offers entry to North American marketplace for Zavy by DCM’s established consumer base and business gross sales workforce

BRAMPTON, Ontario — DATA Communications Administration Corp. (TSX: DCM; OTCQX: DCMDF) (“DCM” or the “Firm”), a number one Canadian supplier of print and digital options that assist simplify advanced advertising and marketing communications and workflow, introduced at the moment that it has acquired 100% of the shares of Zavy Restricted (“Zavy”), in an all-cash transaction. Zavy is a New Zealand-based Software program-as-a-Service (“SaaS”) advertising and marketing know-how (“martech”) firm that helps corporations optimize their social media effectiveness ( www.zavy.co).

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Zavy is targeted on the specialised discipline of social media analytics and social listening, the method of monitoring, measuring, and evaluating social media metrics and information to know viewers engagement, sentiment, and marketing campaign effectiveness. The corporate makes use of superior analytics, AI, and social listening instruments to allow manufacturers to extract insights and achieve a strategic view of their efficiency throughout social platforms.

“As companies of all sizes dedicate an rising share of their advertising and marketing budgets to social amplification, the necessity for superior social media metrics and analytics is crucial to driving enterprise worth and ROI,” mentioned Richard Kellam, President & CEO of DCM. “Zavy is effectively positioned for development on this fast-paced market, and we’re excited to carry the platform to North America to assist entrepreneurs analyze and optimize their social media exercise.”

“This acquisition marks a key strategic addition to our portfolio of martech options for DCM’s greater than 400 enterprise purchasers and a couple of,000 small and medium sized enterprise prospects. We imagine the Zavy providing can even be enticing to potential purchasers in search of to optimize their social media investments. DCM plans to combine Zavy into its suite of martech choices designed to assist prospects simplify complexity and drive productiveness of their advertising and marketing workflows,” added Mr. Kellam.

With international spending by entrepreneurs on social media promoting projected to achieve US$219.8 billion in 2024, and to develop at a CAGR of three.86% to $255.8 billion by 2028, in line with Statista, the necessity for social media analytics is changing into extra crucial. That is mirrored in important development within the social media analytics options and companies market, which is anticipated to develop at a 24.9% CAGR over the following 5 years from US$4.8 billion in 2023 to US$14.7 billion in 2028, in line with MarketsandMarkets.

Zavy was based by the Australia and New Zealand-based insights company The Analysis Company Restricted (“TRA”) and has a number one presence within the Australasia market with a robust consumer roster together with corporations within the monetary companies and retail sectors.

“We’re very excited to be becoming a member of the DCM workforce,” mentioned David Bowes, co-founder and Managing Director of Zavy. “With DCM’s massive enterprise consumer base, extremely expert business gross sales workforce and deep digital expertise, Zavy shall be effectively positioned to speed up our enterprise within the North American market. As we flip the web page to start a brand new chapter for Zavy, I want to acknowledge and thank the TRA workforce for the steerage and help it has offered by the years to ascertain and help the expansion of the Zavy enterprise.”

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About DATA Communications Administration Corp.

DCM is a number one Canadian tech-enabled supplier of print and digital options that assist simplify advanced advertising and marketing communications and operations workflow. DCM serves over 2,500 purchasers together with 70 of the 100 largest Canadian companies and lots of main authorities companies. Our core power lies in delivering individualized companies to our purchasers that simplify their communications, together with personalized printing, extremely customized advertising and marketing communications, marketing campaign administration, digital signage and digital asset administration. From omnichannel advertising and marketing campaigns to large-scale print and digital workflows, our objective is to make advanced duties surprisingly easy, permitting our purchasers to give attention to what they do finest.

Further info referring to DATA Communications Administration Corp. is on the market on www.datacm.com, and within the disclosure paperwork filed by DATA Communications Administration Corp. on SEDAR+ at www.sedarplus.ca.

FORWARD-LOOKING STATEMENTS

Sure statements on this press launch represent “forward-looking” statements that contain identified and unknown dangers, uncertainties and different elements which can trigger the precise outcomes, efficiency, goals or achievements of DCM, or trade outcomes, to be materially completely different from any future outcomes, efficiency, goals or achievements expressed or implied by such forward-looking statements. When used on this press launch, phrases equivalent to “might”, “would”, “might”, “will”, “anticipate”, “anticipate”, “estimate”, “imagine”, “intend”, “plan”, and different comparable expressions are meant to establish forward-looking statements. These statements replicate DCM’s present views relating to future occasions and working efficiency, are based mostly on info presently accessible to DCM, and converse solely as of the date of this press launch.

A number of the particular forward-looking statements on this press launch embody, however will not be restricted to, statements with respect to: DCM’s plan to combine Zavy into DCM’s suite of martech choices; spending by entrepreneurs on social media promoting; development within the social media analytics options and companies market; and DCM’s capacity to realize its strategic and monetary goals sooner or later.

These forward-looking statements contain quite a few dangers, uncertainties, and assumptions made by DCM together with, with out limitation: DCM’s working outcomes are delicate to financial circumstances, which might have a big influence on DCM, and unsure financial circumstances might have a fabric opposed impact on DCM’s enterprise, outcomes of operations and monetary situation; DCM’s capacity to efficiently combine the Zavy enterprise into DCM and notice anticipated advantages from the acquisition of Zavy, together with, with out limitation, DCM’s capacity to efficiently combine Zavy into DCM’s suite of martech choices and obtain income and profitability development from an enhanced providing of services; anticipated spending by entrepreneurs on social media promoting; and anticipated development within the social media analytics options and companies market. They shouldn’t be learn as ensures of future efficiency or outcomes and won’t essentially be correct indications of whether or not or not such efficiency or outcomes shall be achieved. Many elements might trigger the precise outcomes, efficiency, goals or achievements of DCM to be materially completely different from any future outcomes, efficiency, goals or achievements that could be expressed or implied by such forward-looking statements. Further elements are mentioned underneath the headings “Liquidity and capital assets” and “Dangers and Uncertainties” in DCM’s Administration Dialogue and Evaluation and in DCM’s different publicly accessible disclosure paperwork, as filed by DCM on SEDAR+ ( www.sedarplus.ca).

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Ought to a number of of those dangers or uncertainties materialize, or ought to assumptions underlying the forward-looking statements show incorrect, precise outcomes might fluctuate materially from these described on this press launch as meant, deliberate, anticipated, believed, estimated or anticipated. Except required by relevant securities legislation, DCM doesn’t intend and doesn’t assume any obligation to replace these forward-looking statements.

View supply model on businesswire.com: https://www.businesswire.com/information/residence/20241104950987/en/

Contacts

For additional info, contact

Mr. Richard Kellam
President and Chief Govt Officer DATA Communications Administration Corp.
Tel: (905) 791-3151

Mr. James E. Lorimer
Chief Monetary Officer
DATA Communications Administration Corp.
Tel: (905) 791-3151
ir@datacm.com

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