Common Music Publishing China, a division of Common Music Publishing Group, has signed China’s Cheerful Music to an unique worldwide publishing deal, excluding mainland China.
Cheerful Music’s catalog options hits together with YI XIAO JIANG HU (KE MU SAN), which amassed greater than 50 billion views on Douyin (the Chinese language model of TikTok), XIAO CHENG XIA TIAN, TA SHAN HE, and BAN SHENG XUE, every claiming the highest spots on China’s greatest streaming providers.
Based in 2019 with its roots in Shenzhen, Cheerful Music’s roster of Chinese language songwriters and artists consists of Snow. J, Silk Ye, Cindy Dong, KeyKey, Huang Junze C-Jay, He Zhu, Yu Tang, and Reddi.
The corporate says that its just lately opened London workplace is central to its worldwide technique. By this workplace, it has collaborated with worldwide expertise like Erik Frank, Grand Nights, Shell Tenedero, Chloe Rose, J.O.Y, and Milan D’Agostini.
UMPG says that the success of YI XIAO JIANG HU (KE MU SAN) “serves as a testomony to Cheerful Music’s hitmaking capabilities, inspiring 15 million user-generated clips on Douyin and sparking a world fascination with Chinese language popular culture”.
YI XIAO JIANG HU (KE MU SAN) additionally carried out effectively on the YouTube Quick Video charts in South Korea, demonstrating what UMPG says is “Cheerful Music’s efficient worldwide technique and the broad, cross-cultural enchantment of its musical choices”.
Moreover, TA SHAN HE, a standout hit from 2020, was listed among the many high 10 songs of the 12 months on the third TMEA Tencent Music Leisure Awards after attaining over 10 billion views on Douyin.
“From the outset, our imaginative and prescient has been to create music that resonates worldwide.”
Snow J, Cheerful Music
Snow J, Founder and CEO of Cheerful Music, added: “From the outset, our imaginative and prescient has been to create music that resonates worldwide.
“The launch of our London workplace in 2023 has been pivotal; it positions us to collaborate straight with worldwide artists and songwriters, and to attach with a various international viewers.
“Worldwide enlargement is intrinsic to our ethos, and I’m profoundly assured that our partnership with UMP China – with their expansive community and confirmed success – will propel our journey of internationalization even additional.”
“It’s thrilling to have interaction with an organization that not solely brings artistic vitality but in addition has the capability to form cultural landscapes.”
Grace Gao, UMP China
Grace Gao, Vice President, Finance and Operations of UMP China, added: “Cheerful Music has an adept potential to supply music that resonates with the present traits, crafting hits that get pleasure from widespread recognition across the globe.
“It’s thrilling to have interaction with an organization that not solely brings artistic vitality but in addition has the capability to form cultural landscapes.
“We anticipate that by working collectively, we will additional improve the worldwide attract of their music and proceed to create profitable outcomes within the international market.”Music Enterprise Worldwide
