Coldplay have change into the newest artists to launch an interactive in-app expertise on TikTok to advertise their new album, MOON MUSiC (Parlophone).
TikTok says that the hub for the brand new album, launched immediately (October 4), will “interact followers throughout the globe, providing a singular, fan-centric initiative the place customers can discover content material from the band”.
Coldplay followers may also store for unique merch through the hub on TikTok Store (within the US solely) and “earn a Coldplay-themed profile body”.
Coldplay’s partnership with TikTok comes 5 months after the platform launched an in-app expertise for Taylor Swift’s album The Tortured Poets Division.
In June, the platform additionally launched an interactive Taylor Swift expertise celebrating ‘The Eras’ Tour.
Different latest collaborations with famous person artists on the platform embrace the launch of a ‘Fan Highlight’ characteristic with Billie Eilish in Could.
TikTok additionally launched a devoted in-app expertise to advertise Put up Malone’s nation album, F-1 Trillion, in August, and in July it launched an in-app hub for BTS star Jimin to advertise his album MUSE.
To entry the brand new in-app expertise, TikTok customers can search ‘Coldplay’, ‘MOON MUSiC’ or work together with the video anchor featured alongside Coldplay’s (@coldplay) content material.
Followers can entry unique content material whereas finishing 4 “duties”, which embrace utilizing the ‘Add to Music App’ characteristic so as to add Coldplay’s new single ‘ALL MY LOVE’ to the streaming app of their selection, Liking and Commenting on Coldplay’s unique video and making a video utilizing the music to earn the Coldplay profile body.
TikTok says that Coldplay followers may also “take their engagement to a different planet” by tagging their movies that includes the brand new music with the ‘#MoonMusic’ hashtag for an opportunity at being featured within the official Fan Highlight carousel.
Coldplay have 6.4 million followers on TikTok. The platform notes that the band’s hits have sparked quite a few traits together with Yellow (3.3 million video creations) the place customers created “nostalgic and visually interesting montages, capturing dreamy and nostalgic vibes”.
One other pattern was sparked by Viva La Vida (2 million video creations), the place followers “showcase private transformations” and A Sky Stuffed with Stars (1.7 million video creations), which noticed TikTok customers “getting inventive with night time time sky scenes, conveying a way of marvel and appreciation for the universe,” in keeping with TikTok.
“As some of the influential and iconic bands to emerge from the UK, Coldplay has frequently pushed inventive boundaries with huge assist from the worldwide TikTok group.”
Alice Razack, TikTok
Alice Razack, Music Partnerships Supervisor at TikTok mentioned: “We’re delighted to associate with Coldplay to have fun the launch of their extremely anticipated album MOON MUSiC.
“As some of the influential and iconic bands to emerge from the UK, Coldplay has frequently pushed inventive boundaries with huge assist from the worldwide TikTok group.
“They proceed to encourage followers worldwide and we’re proud to assist them with this interactive expertise, providing a singular manner for his or her world fanbase to interact with their music and join with one another. We will’t wait to see the joy and creativity this expertise will ignite on the platform.”Music Enterprise Worldwide
