After I look again on Apple’s many product occasions, the one which involves thoughts is the iPhone 6 occasion a decade in the past. It was a two-hour reside stage occasion that gave us a bounty of recent merchandise that modified our world. However a lot drama got here from this occasion and the times that adopted.
And we may even see nothing prefer it ever once more.
On Sept. 9, 2014, we have been launched to the iPhone 6 — the primary cellphone to return in a Plus dimension — and a cellphone that was later tied to “Bendgate” headlines. Ten years later, no iPhone has ever been as skinny, however we may even see a thinnest iPhone ever subsequent 12 months.
At that very same occasion, CEO Tim Prepare dinner launched the Apple Watch to the world, with a imaginative and prescient of it being a high-end luxurious jewellery heirloom product value tens of 1000’s of {dollars}. A decade later, the luxurious fashions are out of date, and fashionistas would possibly discover themselves departing with their costly bands. The redesigned tenth version of that Watch, rumored to be revealed in a number of weeks, might not be appropriate with older wristbands.
Simply because one thing is free does not imply folks will need it.
Most Apple customers, nevertheless, bear in mind one thing else from this occasion. It was the day Apple put a U2 album on everybody’s iPhone. The band performs reside for the gang, after which Bono will get on stage with Prepare dinner to announce in that very second, everybody received the album Songs of Innocence on their gadgets.
After which everybody was left confused as to how one can take away Songs of Innocence from their machines. (Seems you could not delete it from iCloud.) Bono apologized (twice), and Apple wanted to create a repair for the state of affairs.
On this week’s episode of One Extra Factor, which you’ll be able to watch embedded above, I dive into these and different awkward moments from the launch a decade in the past. Within the days that adopted this occasion, Apple additionally botched an iOS 8 replace and needed to recall the software program for inflicting main bugs to mobile connections. This occasion additionally marked the launch of Apple Pay; quite a few follow-up tales lined why retailers did not wish to play ball with Apple’s new cell fee system. Apple’s promise to switch your pockets nonetheless hasn’t fairly come true a decade later, nevertheless it did enhance.
As we strategy the launch of the iPhone 16 and the tenth anniversary of the Apple Watch, it is wild to assume how a lot has modified, and what feels the identical. And for all of the stumbles that occurred within the days surrounding that occasion, I do lengthy for the times Apple was daring sufficient to take so many dangers and have a reside present (with a musical act, no much less). I am undecided we’ll see a reside occasion like this once more — however I hope we do.
