It’s not precisely a secret that Apple has explored the potential of constructing a tv. Earlier than his loss of life in 2011, co-founder Steve Jobs famously instructed biographer Walter Isaacson that he’d “lastly cracked it,” however no full-fledged Apple TV (versus the Apple TV set-top field) has emerged within the years since.
Bloomberg’s Mark Gurman experiences that Apple went so far as constructing full-scale prototypes with a big show that might additionally function a touchscreen Mac or iPad. However Apple ultimately halted the undertaking after inspecting the TV market and deciding to not compete in a low-margin enterprise the place shoppers hardly ever purchase new merchandise. Additionally a problem: excessive prices.
The corporate reportedly thought-about the TV thought once more in 2019, because it was contemplating paths ahead for Apple TV, however it determined as an alternative to deliver its app and streaming subscription to televisions made by different firms.
Now, with the corporate creating a lot of sensible dwelling gadgets (together with a wall-mounted pill), Gurman experiences {that a} full-fledged Apple TV is as soon as once more on the desk — although executives may very well be dissuaded as soon as once more by those self same market and price elements.
