The shop is open for purchasers to buy their favorite kinds from the grand assortment. It additionally contains the official recreations of handpicked clothes worn by the main solid of the collection, designed completely by Sanjay Leela Bhansali’s crew.
Cloth and embroideryThe extremely anticipated assortment takes inspiration from the colors, silhouettes, materials, and gildings utilized in Sanjay Leela Bhansali’s collection. The vary encompasses materials like pure silk, tissues, georgettes, and brocades, amongst others. It contains skillfully crafted conventional dabka hand embroidery, Parsi embroidery, and beadwork, in addition to digital prints impressed by the collection.
ValueThe ladies-focused assortment consists of shararas, kurta swimsuit units, lehengas, and saris and begins at INR 4,000, going as much as INR 1,50,000.
The concept behind the gatheringThis partnership between AJIO and Netflix is to carry a slice of that world and make it accessible to followers on a big scale. The chance right here is to present followers an opportunity to personal and flaunt the distinctive type impressed by the collection.
Vineeth Nair, CEO of AJIO, stated, “Style performs a vital function in Sanjay Leela Bhansali’s creations that usually discover themes rooted in Indian tradition, custom, and heritage. It serves as a way of representing and celebrating these cultural components on display screen. So, once we considered this collaboration with Netflix for Heeramandi, it made numerous sense. AJIO’s Home of Ethnics was the proper launchpad for this limited-edition assortment, enabling entry to the style that clients adore and serving to them create that dreamy Bollywood-inspired look.”
Shilpa Singh, Senior Director, Advertising Partnerships, APAC at Netflix, stated, “Costumes in Sanjay Leela Bhansali’s tales are characters in their very own proper, including depth to the storyline. Heeramandi: The Diamond Bazaar can have some never-before-seen ethnic kinds and vogue.”
She additional added, “This collaboration to carry the brand new and unique assortment from the AJIO Home of Ethnics impressed by Heeramandi is an unimaginable alternative for followers to personal the beautiful designs worn by the main girls within the present.”
Heeramandi: The Diamond Bazaar marks the collection debut of filmmaker Sanjay Leela Bhansali. It’s unarguably some of the anticipated collection in 2024.
The storyline is ready in pre-independent India towards a burgeoning freedom motion, the place the ultimate thread holding the artwork of tawaifs (courtesans) is put to the take a look at.
The unique assortment of interval apparel is stay on AJIO and Heeramandi: The Diamond Bazaar is presently streaming on Netflix. Get able to have fun artwork, tradition, magnificence, and Bhansali’s legacy.
