Israeli work working programs firm monday.com (Nasdaq: MNDY) has fallen sufferer to the marketing campaign to delegitimize Israel during which faux adverts had been positioned in London Underground carriages. Over the past week of February, activists put the faux adverts on Victoria Line trains, one of many busiest traces on the UK capital’s ‘tube’ community. The adverts used the real design of monday’s campaigns together with its brand and the format however had added harsh anti-Israel content material.
RELATED ARTICLES
The adverts mentioned, “monday.com – for no matter you run, even an apartheid state.” It then cited examples of initiatives together with “Genocide, ethnic cleaning and cultural erasure.” All this was organized in an analogous interface to the corporate’s merchandise with statuses like “wants consideration,” “on observe,” and “in danger.”
The adverts had been first reported by a Jewish lady who notified UK Attorneys for Israel (UKLFI). The group’s director Caroline Turner contacted Transport for London (Tfl) demanding that the faux adverts be eliminated, “The Day by day Mail” stories.
Turner wrote on the UKLFI web site, “Tfl should act instantly to forestall further and persevering with misery to passengers,” and added that putting unauthorized promoting constitutes a prison offense underneath one of many sections of the British City and Nation Planning Act. A number of days after its criticism, UKLFI obtained affirmation that the adverts had been within the means of being eliminated.
Alarming improve in anti-Semitism within the UK
monday.com responded on social media ‘It will be important for us to make clear that what you noticed is a distortion of our marketing campaign and monday is under no circumstances related to this act. monday under no circumstances helps this message, and we’re actively working with the distributors to take away the defaced signage. If in case you have any additional details about the carriage quantity or tube line this may actually assist us velocity up the method.’
Tfl spokesperson mentioned, “This poster has not been permitted by TfL or our promoting companions, and we’ve instructed our employees and contractors to take away any such advert from our community.” The incident comes amid a worrying rise in anti-Semitism within the UK. In keeping with the Jewish Group Security Belief (CST), there have been 3,528 anti-Semitic incidents in 2024 – the second highest quantity ever recorded within the nation. Though that is an 18% lower in contrast with 2023, such incidents proceed to trigger concern among the many Jewish group within the UK.
Printed by Globes, Israel enterprise information – en.globes.co.il – on March 5, 2025.
© Copyright of Globes Writer Itonut (1983) Ltd., 2025.
