Hazel Savage, a distinguished music-tech entrepreneur and the previous CEO and co-founder of Musiio, has joined UK-based music startup Syntho as its new CEO.
Based by DJ and producer Josh Baker in 2020, Syntho was launched with the purpose of offering “high-quality” manufacturing tutorials for producers.
The platform provides over 360 hours of content material and 560 manufacturing tutorials in six languages. In response to the Syntho web site, the programs purpose to “provide a transparent, structured path to mastering Ableton and producing distinctive tracks.”
The official announcement concerning the appointment of Syntho’s new CEO states that Josh Baker has grown the corporate “right into a profitable bootstrapped enterprise”. MBW understands that the corporate generated $700,000 in revenues in 2024.
Syntho famous on Tuesday (March 4) that Hazel Savage “brings a wealth of expertise in scaling music expertise companies”.
The exec began her music-tech profession as an early worker at Shazam and frolicked at Pandora, Common Music, BandLab and HMV earlier than launching synthetic intelligence music curation firm Musiio in 2018.
Musiio was acquired by SoundCloud in 2022 to bolster the music platform’s discovery capabilities. Following the acquisition, Hazel Savage turned Music Intelligence VP at SoundCloud and exited that position in December 2024.
In response to SYNTHO, “Savage’s earlier expertise constructing and promoting a music tech firm make her the proper chief to take the corporate ahead” as its new CEO.
Josh Baker, who claims to have based Syntho to “revolutionize digital music schooling,” is a UK-based DJ and producer. He’s additionally the co-founder of Conceal and Search Pageant, the boutique digital music competition within the UK.
Baker stays the founder and the face of the corporate together with his “Introduction to..” movies being essentially the most watched on the platform.
As a DJ and producer, Baker has upcoming exhibits in 2025 at Miami Music Week, Amnesia’s opening occasion in Ibiza, in addition to Conceal and Search, Parklife and Mint Pageant.
“I first met Josh in April 2024 at an investing occasion in Leeds, we stored in contact and after exiting my position at SoundCloud, Josh approached me about becoming a member of Syntho,” mentioned Hazel Savage.
“The Syntho product clearly resonates with its viewers. Josh and the Syntho management crew have made me really feel so welcome already. I’m excited for 2025.”
Hazel Savage
Added Savage: “Syntho has but to wish to boost capital and the income is above and past what I see day in and day trip as an angel investor on this house.
“The Syntho product clearly resonates with its viewers. Josh and the Syntho management crew have made me really feel so welcome already. I’m excited for 2025.”
“As we develop it’s vital for us to be good and focussed. Hazel has labored in Music Tech for 18 years, and has earlier success constructing and promoting an organization. This makes it an awesome match for the subsequent stage of Syntho.”
Josh Baker
Commenting on the appointment, Baker mentioned: “I began Syntho again in 2020 as a result of I didn’t really feel just like the choices that existed once I needed to be taught music manufacturing got here from the perfect within the enterprise.
“I needed to be taught from high expertise, people who find themselves on the market creating hits and taking part in offered out venues. It didn’t exist, so I constructed it. I began simply filming the movies myself as a producer who was getting plenty of requests to assist out different producers but it surely grew from there as I requested different producers I knew to create movies.
“As we develop it’s vital for us to be good and focussed. Hazel has labored in Music Tech for 18 years, and has earlier success constructing and promoting an organization. This makes it an awesome match for the subsequent stage of Syntho.”
Music Enterprise Worldwide
