Taylor Swift has been named IFPI’s World Recording Artist of the 12 months 2024, marking her third consecutive yr on the high and setting a brand new report as the primary artist to win the award 5 occasions.
The pop celebrity’s newest win, introduced Tuesday (February 18), follows her earlier IFPI World Artist victories in 2014, 2019, 2022, and 2023. For Swift, 2024 was a banner yr that noticed her album THE TORTURED POETS DEPARTMENT dominate a number of IFPI international charts.
IFPI’s World Recording Artist of the 12 months Award is calculated primarily based on an artist’s worldwide efficiency throughout streaming, downloads, and bodily music codecs all through the calendar yr.
THE TORTURED POETS DEPARTMENT, launched in April 2024, swept all main IFPI international album classes, together with the World Album Chart, World Vinyl Album Chart, World Streaming Album Chart, and World Album Gross sales Chart. Lower than 12 hours after its launch, it turned the most-streamed album in a single day in 2024.
The album bought 5.6 million copies worldwide in 2024, with its success amplified by Swift’s record-breaking The Eras Tour, which drove vital engagement together with her complete music catalog throughout streaming platforms globally.
TikTok even had an in-app expertise constructed for the album, with its launch coinciding with the return of Swift’s music to the platform.
Pollstar’s 2024 12 months Finish Evaluation additionally reveals Swift’s The Eras Tour changing into the highest-grossing tour of all time, with $2.2 billion in income.
“We’re immensely proud to award the IFPI World Recording Artist of the 12 months Award to Taylor Swift for the fifth time, as she continues to redefine the boundaries of worldwide success,” IFPI CEO Victoria Oakley stated.
“This has been an enormous yr for Taylor, and it has been unimaginable to see the extent to which followers everywhere in the world are connecting together with her very good catalog of music.”
The 2024 World Recording Artist Chart additionally highlighted a number of notable trade developments. Drake secured the second place (up from No. 4 in 2023), whereas Okay-pop group SEVENTEEN landed in third (down from second spot in 2023). In 2023, SEVENTEEN’s FML was the biggest-selling album globally. Final yr, two of the group’s albums — SPILL THE FEELS and 17 IS RIGHT HERE — positioned sixth and eighth within the Prime 20 IFPI World Album Chart.
The yr noticed breakthrough appearances from artists like Zach Bryan and Sabrina Carpenter, who each reached the highest 10 for the primary time. Billie Eilish and Kendrick Lamar additionally re-entered the Prime 10 World Recording Artist Chart in 2024.
The worldwide charts revealed shifting trade patterns, significantly within the vinyl market, which confirmed a rising development towards new releases and feminine artists. This was exemplified by robust performances from Chappell Roan‘s The Rise and Fall of a Midwest Princess, and Billie Eilish‘s HIT ME HARD AND SOFT. Eilish was Apple Music‘s Artist of the 12 months for 2024, the first artist to obtain this honor twice following her preliminary win in 2019.
Swift’s catalog additionally positioned within the Prime 20 of IFPI’s World Vinyl Album Chart: 1989 (Taylor’s Model) (2023), Midnights (2022), folklore (2020), evermore (2020), and Lover (2019).
On the World Album Gross sales Chart, Okay-pop maintained its dominant place, with teams like ENHYPEN and SEVENTEEN dominating a lot of the chart. It additionally mirrored robust performances from different Asian markets, with Chinese language artist Zhou Shen and Japanese group Snow Man making appearances within the high 20.
Along with the IFPI recognition, Swift additionally claimed the title of Spotify’s most-streamed artist for the second yr in a row in 2024, attaining greater than 26.6 billion streams for the entire yr.
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