New 12 months, new feed?
Immediately on the weblog we’ve got a put up from Julia Broome that can actually gentle a hearth in you. You’re going to complete this put up, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her prime tricks to optimize your content material technique with examples and tangible suggestions which you could simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this put up is filled with worth.
If in case you have but to satisfy Julia she is a powerhouse in relation to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the subsequent stage, Julia has now launched her personal programs and instruments to convey her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a star social media supervisor turned content material creator: I’m 28 years previous, grew up in Los Angeles, graduated prime of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for a bit over 7 years which, because the cliché goes, is by no means what I went to school to do. Nevertheless, how I bought right here is simply too serendipitous to not share. To take you again for a second: A few month or so earlier than graduating, I used to be looking for an internship alternative that may assist me stand out for graduate college. On the time, it was actually the wild wild west in social media: Influencers and bloggers had been popping up left and proper and regardless that I used to be intrigued by the social media subject, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none apart from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I bear in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a few month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first consumer, which modified the complete trajectory of my profession… I believe it’s secure to say that Lauryn is a big motive why I’m within the place I’m right now – The truth that I’m now writing a weblog put up for the TSC group is simply the cherry on prime in essentially the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be desperate to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably might: from working freelance to working at an company, dealing with huge product launches, orchestrating model offers, producing efficient web optimization methods and MUCH extra. You identify it, I’ve executed it.
For the whole lot of my profession, I’ve been extraordinarily behind the scenes and took satisfaction in rising my purchasers’ accounts with out anybody realizing who I used to be or what I did. Nevertheless, final 12 months, I made a decision to place myself on the market on TikTok to share all of my suggestions, tips, classes, and recommendation I’ve accrued through the years. I discussed this earlier, however I’m a analysis girlie by way of and thru, so my intention with beginning my very own account was to share REAL social media recommendation that really works: no B.S, no false guarantees.
On that very same be aware: I additionally began a social media course for each social media managers and aspiring content material creators to realize success and created a social media planner to assist creators and creatives keep on monitor. This 12 months, I began posting on Instagram, in addition to TikTok, and have created a group of virtually 240k mixed followers on each platforms. Whereas serving to my purchasers is wonderful– I’ve by no means felt extra fulfilled serving to my group lastly get to the subsequent stage with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most bold, entrepreneurial, good, and pushed folks on the market and I’ve at all times appreciated Lauryn’s hustle and anti-cookie-cutter strategy, so on that be aware… Let’s speak about optimizing your content material technique and squeezing the *most* juice as attainable out of your content material.
Learn how to Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media progress is not straightforward and should you don’t know the way to work smarter, not tougher, you’ll seemingly burnout. The secret is realizing the way to actually optimize your content material technique so that you simply’re not working round like a headless rooster continually considering: Sh*t I haven’t posted something right now!!! What am I going to do/what am I going to put up??!! Should you really feel referred to as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different folks inform you that you should “area of interest” down or in different phrases: choose one matter to give attention to and follow that. Nevertheless, that has by no means, and can by no means, be the recommendation I’d give to you. For my part, that’s a short-term technique that can simply trigger you to really feel such as you’re caught speaking about the identical factor over and time and again!
As an alternative, I’ve at all times believed in having one content material anchor and 4-5 extra content material pillars so that you’ve got a variety of subjects which you could speak about. So let’s say your essential focus is magnificence however you additionally produce other subjects you wish to share on social media. Your content material anchor can be magnificence and your content material pillars may very well be one thing like: wellness, house decor, and life-style. So step #1 is to sit down down and take the time to outline your content material pillars so that you simply’re actually clear on what you’ll be recurrently posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, folks miss the mark on having a robust content material plan. I extremely suggest creating an editorial calendar that can act as your roadmap so that you could be certain that you’re posting a steadiness of your content material pillars (which ought to already be established from step 1). To make this step additional easy for you, I’ve included a pattern editorial calendar under so that you can get an thought of what this could appear like.
Fast be aware #1: The principle factor I would like you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are normally unfold out evenly, solely as soon as. That’s as a result of your content material anchor is normally going to be one thing you focus extra on. #2: Social media just isn’t a one-size-fits-all so this editorial calendar is completely going to look completely different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in frequent? Apart from all of them being massively profitable social media girl-bosses? All of them squeeze essentially the most out of their content material they usually simply so occur to make use of a particularly comparable content material formulation. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a formulation to make sure that they’ll squeeze 4-5 movies out of ONE video idea. I do know the TSC group loves a “work smarter, not tougher” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to present you an actual breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The most typical magnificence idea in the meanwhile is “Get Prepared With Me” movies – So let’s run with that. Right here’s the way to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This might be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This might be an extended 1 minute video that may present your entire make-up course of or that may present you doing all of your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This might be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and many others).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your ultimate look, to indicate your outfit, to indicate how you probably did the blush method, and many others. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This might be an extended 1 minute video that may present you taking every little thing off, doing all of your PM skincare routine, and many others.
And voila, now you could have 5 items of content material for the worth of 1. THAT is the way you optimize your content material to the fullest and this sort of formulation can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + every little thing). This, alone, is a goldmine in relation to content material optimization however there are two extra steps that can actually take you to the subsequent stage.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on hearth – So let’s run by way of a brief breakdown of the way to know what to put up to Instagram vs. TikTok. Spoiler alert: You should utilize step #3 to set you up for fulfillment so it’s mainly a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you simply’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this put up to inform your viewers you could have an extended make-up GRWM posted on TikTok so that you could bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you could possibly let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you have to be utilizing the remark part to let folks know that you’ve got the complete GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s necessary in your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you possibly can let your viewers know that in the event that they wish to see the complete look, they’ll go to your Instagram.
Now, it’s secure to say your content material technique is on hearth. The very final step is straightforward however undoubtedly an important so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To begin with, should you made it so far and also you’re studying this: Simply know I’m happy with you and that you simply’re going to be so glad you caught round. This ultimate step is essential to optimize your content material technique as a result of it’s in all probability an important facet of social media: posting CONSISTENTLY! All the above steps imply nothing until you’re in a position to follow a content material schedule that works for you so I went forward and created 3 completely different posting schedules which you could select from. I extremely suggest selecting the one which feels essentially the most do-able to you after which working your means up.
Now that you’ve got all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the form of content material technique that makes you’re feeling such as you lastly have all of your geese in a row and are not stressing about what to put up, when to put up, and which platform to put up it on. You possibly can thank your self for following these 5 steps, and you’ll thank me later when it really works.
Need extra social media recommendation identical to this? I’ve beloved each second of delving into content material technique optimization with you and that is one thing I can speak about for DAYS so if you need extra recommendation identical to this: Yow will discover me on Instagram and TikTok at @juliabroome – my DMs are at all times open when you’ve got any questions.
I hope you guys beloved this breakdown as a lot as I’ve beloved creating it for you. And should you’re a content material creator desperate to go even deeper into this topic, my Content material Course can be good for you. Or should you’re studying this as a social media supervisor who needs to achieve extra purchasers or learn to improve your SMM enterprise, I’d like to have you ever in my course group.
Both means, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I shall be launching one thing earlier than the top of the 12 months that might allow you to discover your dream job… Particulars to return on Instagram however I’ll go away you with that. Completely happy content material planning!
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There you could have it. All the pieces you should take your social media presence to the subsequent stage. Maintain us posted within the feedback under.
Within the meantime, remember to try Julia’s content material for much more worth. As you possibly can see, she delivers.
x, The Skinny Confidential crew.
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OPTIMIZE YOUR CONTENT:
