Common Music India (UMI) is bringing conventional Indian music and psychological well being methods to the wellness music house with the launch of Vedam Data.
The brand new label “aspires to convey advantages of genuine wellness music from India to the world,” Common stated in a press release on Wednesday (September 11).
The label’s releases might be guided by the tenets of the Indian Vedic Wellness Techniques (IVWS), and its music will fall into 5 distinct verticals: Yoga, Meditation, Focus, Sleep and Chakra Balancing.
“Within the sacred Indian texts of the Vedas, The Samaveda particulars Vedic melodies and chants which were practiced in India for 1000’s of years. These historic guides channel deep sonic-cleansing methods and sounds to assist encourage higher psychological wellness and steadiness,” Common India stated.
Vedam Data has partnered with composer and three-time Grammy winner Ricky Kej to convey his experience in music and wellness to the label. Its first launch is Break of Daybreak, a brand new album from Kej, which is out now.
“Music has the distinctive skill to transcend boundaries and elevate the human spirit. For me, Vedam Data presents a chance to compose music that’s therapeutic and vital – now, greater than ever,” Kej stated in a press release.
“I’m crafting music that isn’t only a listening expertise – however an introspective sonic journey, stuffed with pleasure. Each tune in Break of Daybreak is such a singular journey that I really feel will contact listeners at a deeper and extra emotional stage.”
“Vedam Data presents a chance to compose music that’s therapeutic and vital – now, greater than ever.”
Ricky Kej
“With the launch of Vedam Data, we’re embarking on a transformative journey, targeted on bettering the effectiveness and accessibility to genuine wellness music worldwide, steeped in conventional Indian Vedic practices and calibrated to varied features of your wellbeing,” stated Devraj Sanyal, Common Music Group’s Chairman & CEO, India & South Asia, and SVP Technique, AMEA (Africa, Center East, Asia).
“Our mission for Vedam is straightforward, to launch highly effective music from India, created for the world to help higher psychological, emotional and non secular wellbeing.”
Common Music Group has been on the forefront of the burgeoning wellness music house. In 2021, it struck a partnership with MedRhythms, giving the digital therapeutics firm entry to UMG’s catalog to prescribe to sufferers.
A yr later, UMG was named the unique launch companion for Vera, an app that delivers music to dementia sufferers. And final yr, in collaboration with Arianna Huffington’s enterprise Thrive World, UMG launched Sollos, a brand new wellness app that makes use of “cognitive science and proprietary audio expertise to help focus, leisure and sleep.”
Additionally final yr, UMG teamed up with generative AI startup Endel to create AI-generated practical music for sleep, operating and leisure, amongst different makes use of.
“Our mission for Vedam is straightforward, to launch highly effective music from India, created for the world to help higher psychological, emotional and non secular wellbeing.”
Devraj Sanyal, Common Music Group
That’s simply certainly one of quite a lot of partnerships for Endel, which additionally teamed up final yr with Warner Music’s Spinnin’ Data, to create 50 AI-generated wellness albums.
The AI firm can be collaborating with Major Wave’s wellness model emeraldwave to rework the label’s catalog into customized soundscapes for sleep, focus, and leisure.
Many different gamers within the music enterprise are seizing alternatives within the wellness house, an business that McKinsey studies has grown to be value $1.8 trillion worldwide as of 2024.
Warner Music Grouppartnered with UK well being tech startup MediMusic in 2023, to discover the potential of music as a therapeutic device.
In the meantime, streaming service Deezerdeveloped the ‘Zen by Deezer’ app a number of years in the past, and music licensing market Songtradrpartnered with mindfulness label myndstream for sync providers in 2021.
