Ok-pop powerhouse SM Leisure has partnered with South Korean cellular community operator LG Uplus to develop AI-powered content material for its first digital artist, Naevis.
By the partnership, LG Uplus on Monday (September 2) stated it’ll leverage its generative AI platform known as ixi-GEN to create a spread of content material for Naevis. This consists of music movies, short-form movies, items, and different content material utilizing photos and movies generated by the AI platform.
LG Uplus launched ixi-GEN in June, a smaller-scale language mannequin based mostly on LG AI Analysis’s Exaone. In contrast to basic giant language fashions with billions of parameters, ixi-GEN is extra specialised, specializing in a selected business or enterprise.
LG Uplus stated that by using its expertise, Naevis’ visuals might be hyper-realistic, adapting to each 2D and 3D codecs to combine throughout totally different platforms.
Naevis first appeared in aespa’s video My, Karina in 2021 as a part of their fictional sci-fi impressed universe. In aespa’s lore, Naevis is a drive that helps the members navigate between the actual world and the digital dimension often known as Kwangya.
Naevis’ voice was first heard on Welcome to MY World, a pre-release single for aespa’s third mini-album My World in Could 2023. She additionally made a shock look at aespa’s SYNK: Parallel Line live performance in Seoul in June.
Though SM introduced plans to launch her as a standalone artist at SXSW final yr, her debut was delayed. Lower than a month in the past, a teaser clip and official web site have been launched, hinting at Naevis’ imminent arrival.
In the meantime, LG Uplus stated it has been targeted on its ixi-GEN undertaking because the begin of the yr. The corporate says it’s devoted to growing new AI companies that prospects can immediately expertise. The collaboration with SM is part of this undertaking, with the objective of making new AI-powered buyer experiences, LG Uplus stated.
In response to Jeong Su-heon, head of LG Uplus’ Shopper Division, the partnership with SM is predicted to offer new digital experiences to Uplus prospects and Ok-Pop followers globally, facilitating advertising and marketing and branding synergy.
Tak Younger-jun, co-CEO of SM, stated LG Uplus’ concentrate on offering new AI experiences is in step with SM’s objective of providing Ok-Pop values to followers via Naevis.
In response to native media, Naevis’ debut is scheduled for September 10.
SM Leisure is rising its concentrate on digital artists as AI artists turn out to be extra widespread within the music business, particularly in Korea.
In July, HYBE, a rival of SM Leisure, launched SYNDI8, a digital pop group. Their voices have been created utilizing AI expertise developed by Supertone, an AI audio firm majority-owned by HYBE after buying it for $32 million in 2023.
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