Corona Cero Brings Similar Seats as from Olympic Video games Venues to Iconic Sundown Locations Across the World

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Revealed Jul 23, 2024 • 6 minute learn

First-ever world beer sponsor of the Olympic Video games invitations followers to rejoice life’s golden moments and nature as a part of its ‘For Each Golden Second’ platform

SÃO PAULO — At this time, Corona Cero, the worldwide beer sponsor of the Olympic & Paralympic Video games, unveils its Golden Venues activation, bringing the identical seats as from the Olympic Video games venues in Paris to iconic journey locations throughout 4 continents. This initiative invitations followers to reconnect with nature and provides them the chance to embrace their very own Golden Moments daily as a part of Corona Cero’s ‘ For Each Golden Second’ platform. This activation makes use of the identical seats as from a few of the Olympic Video games venues in Paris, like Champ de Mars, Grand Palais, and Le Concorde and positioned them in iconic journey locations worldwide.

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The model is that includes Golden Venues in 11 breath-taking out of doors settings throughout 9 international locations, together with famend spots comparable to Arpoador seashore in Rio de Janeiro, Brazil, the Grand Peninsula Lagonissi in Athens, Greece, and Café Del Mar in Cartagena, Colombia, providing panoramic views of their respective landscapes. The places have been chosen for his or her exceptional sunsets, scenic magnificence and cultural significance, providing guests a novel alternative to take pleasure in a contact of the Olympics amidst spectacular pure settings.

“From Greece, Brazil, Japan, South Africa and Argentina, Corona Cero is providing this present to followers as a chance to expertise the Olympic golden second feeling by means of Golden Venues,” mentioned Clarissa Pantoja, Vice President of Corona International. “By bringing the identical seats as from Olympic Video games stadiums used all through Paris to those unbelievable places worldwide, we’re reminding followers that golden moments not solely exist throughout the Olympic Video games, but additionally in the great thing about nature that’s round all of us.”

Corona, acknowledged because the world’s Most worthy beer model in Kantar’s BrandZ world 2024 rankings, has a wealthy historical past of selling out of doors experiences and inspiring environmental stewardship. The model is dedicated to fostering connections and creating significant moments in places that resonate with followers globally.

The complete checklist of Golden Venues spans:

Europe

Grand Peninsula Lagonissi in Athens, Greece, a well-liked seashore and crusing vacation spot on the Athenian Riviera with panoramic views of the Saronic Gulf;
Thames Riverfront in Battersea, London, UK, a bustling district with native and vacationer sights, together with a riverside promenade, ecological areas, and sports activities amenities;

South America

Arpoador Seashore in Rio de Janeiro, Brazil, subsequent to Ipanema seashore, this landmark vacation spot is famend for browsing and the most effective sundown views on the town;
Café Del Mar in Cartagena, Colombia, positioned 150m excessive on the high of Outdated City, Cafe Del Mar gives 360-views of Cartagena and is thought for its gorgeous sunsets;
Coatepeque Volcano, El Salvador, a volcanic crater positioned 745 meters above sea degree overlooking a 50,000 years outdated lake;
San Carlos de Bariloche, Argentina, a well-liked ski vacation spot within the Argentinean Patagonia, surrounded by scenic forests and mountains;
Pichilemu in Punta de Lobos, Chile, a definite seashore with grey sand and enormous cliffs, Pichilemu is the center of surf tradition in Chile the place lots of the nation’s finest surfers discovered their expertise;

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Asia

Morito Seashore in Kanagawa, Japan, recognized for its gorgeous views of Mt. Fuji, Morito Seashore is without doubt one of the most well-known spots on the coast of the Miura Peninsula;

Africa

South Africa (three places) together with Cape City’s Sign Hill, providing panoramic views of V&A Waterfront, the Atlantic Ocean, Lion’s Head, and the enduring Desk Mountain, one of many world’s Seven Wonders of Nature.

“Because the world anticipates the beginning of the Olympics, we’re proud to see Corona Cero deliver a contact of the Video games to those world iconic places for extra followers to hook up with their golden moments,” mentioned Anne-Sophie Voumard, Managing Director IOC Tv & Advertising Companies. “We hope this present will encourage folks to embrace their very own celebratory moments on a regular basis!”

Followers can absorb the great thing about nature whereas celebrating life’s golden moments – along with a refreshing Corona Cero served with a lime, or in any approach they like to unwind and reconnect with nature. In choose places, the model can be providing Sundown Hours, that are free live shows by native bands close to the Golden Venues places.

Because the first-ever world beer sponsor of the Olympic Video games, the no-alcohol beer model can be elevating the function of moderation in Olympic celebrations globally, creating areas and moments for cheers and selection in significant places that matter to followers.

AB InBev manufacturers have seen numerous new friendships, connections, and experiences constructed on a shared love of sport and are happy to be part of that legacy with a long time of historic, award-winning and accountable sports activities advertising and marketing.

The Golden Venues shall be open to the general public every day through the Olympic Video games, beginning July 23 with plans to stay within the space after the video games.

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About Corona International
Corona, an AB InBev world model*, is the enduring beer model that’s synonymous with paradise with a presence in 180 international locations. Acknowledged because the world’s Most worthy beer model in Kantar’s BrandZ world 2024 rankings, Corona invitations the world exterior, beckoning you to reconnect together with your important nature and embrace the straightforward pleasures of life. But it surely’s not simply in regards to the beer – it’s in regards to the ritual. The ritual of including a slice of lime to your Corona, an expertise that elevates the second. Corona isn’t only a beverage; it’s nature in a bottle. And we attempt to assist defend nature and have grow to be the primary world beverage model with a net-zero plastic footprint. This builds on our longstanding ambition to assist defend the world’s oceans and seashores from plastic air pollution. Each sip of Corona is a celebration of nature and the great thing about the world round us.

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*Corona shouldn’t be bought by AB InBev in the US.

About The Worldwide Olympic Committee
The Worldwide Olympic Committee is a not-for-profit unbiased worldwide organisation made up of volunteers, which is dedicated to constructing a greater world by means of sport. It redistributes greater than 90 per cent of its earnings to the broader sporting motion, which implies that daily the equal of USD 4.25 million goes to assist athletes and sports activities organisations in any respect ranges all over the world.

About AB InBev
AB InBev is a publicly traded firm (Euronext: ABI) primarily based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) inventory exchanges and with American Depositary Receipts on the New York Inventory Alternate (NYSE: BUD). As an organization, we dream large to create a future with extra cheers. We’re at all times trying to serve up new methods to satisfy life’s moments, transfer our business ahead and make a significant influence on the planet. We’re dedicated to constructing nice manufacturers that stand the check of time and to brewing the most effective beers utilizing the best substances. Our numerous portfolio of nicely over 500 beer manufacturers contains world manufacturers Budweiser®, Corona®, Stella Artois® and Michelob Extremely®; multi-country manufacturers Beck’s®, Hoegaarden® and Leffe®; and native champions comparable to Aguila®, Antarctica®, Bud Mild®, Brahma®, Cass®, Fort®, Fort Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates again greater than 600 years, spanning continents and generations. From our European roots on the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Fort Brewery in South Africa through the Johannesburg gold rush. To Bohemia, the primary brewery in Brazil. Geographically diversified with a balanced publicity to developed and creating markets, we leverage the collective strengths of roughly 155,000 colleagues primarily based in practically 50 international locations worldwide. For 2023, AB InBev’s reported income was 59.4 billion USD (excluding JVs and associates).